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ABOUT US

OUR BUSINESS

We just love ice cream!

Chances are if you reach into a freezer to pick out an ice cream, Pedro Saez and his wife, Laura, may have had something to do with it.  Pedro and his wife own a fleet of Pela Ice Cream trucks that drive all over Knoxville selling ice cream in neighborhoods, filling freezers at convenience stores and showing up to events. Pela Ice Cream — ‘PE’ for Pedro and ‘LA’ for Laura — was started in 2001. We have 12 trucks, but not all are on the road; right now we have about five trucks. It’s recommended that each driver goes to a different area — South Knoxville, Fountain City, Halls or Northeast Knoxville — we want to reach every street, every sidewalk of your neighborhood.

About Pela Ice Cream
Saez Family Ice Cream Truck

We have two types of vans, one is for events only and the other is for going to neighborhoods. We started booking events three to four years ago, and we are booking more and more of them. Now we have a great online system where people can book their event with us in a matter of a few clicks.

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We are committed to people and we want to give them a great experience with the joy of having a sweet delicious ice cream delivered by us. If you think of an ice cream, so Pela Ice Cream will deliver it to you!!

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Direct Store Distribution

This is what we offer to you to build a trade relationship where both parties will win.

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Freezer

  • We will provide our DSD Customers a freezer to use.

  • Freezers come in various sizes.

  • No charge for all freezer repairs or replacement.

Assistance

  • Ice Cream will be rotated and merchandised.

  • The sales representative will first clean your freezer before placing new ice creams.

  • We will replace the product at no cost if your freezer fails.

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Marketing

  • We will install point of purchase signs to help you generate sales.

  • We will recommend you the hot sale products.

  • We will guide our social media followers to your store in order to get ice cream.

Competitive Prices

  • Simple contract. You will never be attached to false rebates.

  • We'll give you better prices at front.

  • Instant saving.

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If you want to report an issue about your freezer, please fill the form below.

Freezer Report 
Please answer a few questions about your freezer
Is the freezer on?
Do you hear the compressor running?
Does the compressor have space to breath?
Is it Freezing now?
Is it properly plugged to power?
Is it plugged to an overload outlet?

Thanks for applying to volunteer with us! We'll get back to you soon.

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